¿No está seguro de cuál es el principal activo de marketing de su empresa: la publicidad, el tráfico o los ingresos?

Si no está seguro (o no lo sabe en absoluto), Google Analytics puede decírselo.

Conecte los datos del sistema de reservas de TicketingHub con Google Analytics para realizar un seguimiento del éxito y obtener una imagen completa de los datos demográficos de los clientes y de las tasas de conversión en función de cada campaña.

¿Qué es Google Analytics?

Google Analytics is a free service that measures your advertising ROI and tracks a wide range of online activity. It gives you in-depth reports on what people are doing on your sites including popular keywords, visit duration, bounce rates for each page, and demographics.

You can also measure how many YouTube views you’re getting. In addition, you can track Flash campaign sites, video statistics, social networking sites like Facebook and Twitter posts - even data from mobile applications.

With Google Analytics conversion tracking embedded on all pages linked to Google Search, organic or display campaigns, advertisers get performance reporting across multiple media channels.

Do you already have a tour booking website? Here's our easy-to-follow guide for tour operators.

¿En qué punto del proceso de compra se encuentran sus clientes?

Find out with Google Analytics, which is a free service that measures your advertising ROI and tracks a wide range of online activity. This gives you in-depth reports on what people are doing on your sites including popular keywords, visit duration, bounce rates for each page, and demographics. You can also measure how many YouTube views you’re getting. In addition, you can track Flash campaign sites, video statistics, social networking sites like Facebook and Twitter posts - even data from mobile applications.

With Google Analytics conversion tracking embedded on all pages linked to Google Search, organic or display campaigns, advertisers get performance reporting across multiple media channels.

¿Cómo puede ayudarle esto?

Do you sell tours or tickets for Cultural Sites and Monuments, Animal Parks, Hop-On-Hop-Off Buses, Tours, and Activities? You are in the right place. TicketingHub offers a complete booking system that allows you to quickly sell your tickets online, in-person, or through distribution channels.

How has marketing evolved into growth hacking?

Growth hacking has changed companies' operations. Less than a decade ago, marketing plans were planned months in advance; today, it's about trial and error. Instead of waiting to perfect your product or service before launching it, Growth Hackers try lots of different growth tactics like content marketing and social media ads. These tactics are all designed with one goal in mind: to find out which strategies get you what you need to grow your business faster.

Google Analytics can be used as the back-end management tool for TicketingHub which will create seamless integration with your website analytics data in each specific event section. This will automatically track users and let Google®, and AdWords, while also integrating with DoubleClick’s DART Targeted Advertising so that you can see how well your advertising ROI is performing on these channels.

• Track the revenue of your reservations with Google E-commerce. See where people drop off in the checkout process.
• Track how many lost leads have managed to convert - with the help of TicketingHub's very own abandoned cart drip campaign feature

¿Cómo puedo conectar TicketingHub con Google Analytics?

To connect just make sure you have Google Analytics installed on your website, then activate E-commerce on your Google Analytics Dashboard and you're done. More information can be found at our help desk.

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